Team / The Touch Agency

Role / Design & Direction

Type / Brand Identity

Type / Brand Identity

2017


Creating a standout venue in a city as popular as Edinburgh is no mean feat, so when we were asked to deliver the visual identity for a new bar and restaurant with rooms, we knew it had to have real impact. The client had a concept for a premium taproom and grill that would appeal to local city slickers and tourists alike. They also suggested the name Rabble to shake up the stuffy stereotypes of Edinburgh’s New Town. Taking a cue from the name, we created a playful yet considered identity that uses typography to dramatic effect. The unique letterforms are interchangeable in scale, width and weight giving the identity and supporting materials for the venue a more eclectic feel in application. A supporting suite of shifting patterns added visual energy to the palette. These were applied across the board on everything from menus and notebooks to packaging for a bespoke range of in-room cosmetics.

RAB_ANIMATED_LOGO
RAB_Interior
RAB_Business_Cards
Artboard-1-copy-18
RAB_ANIMATED_LOGO_2
RAB_Menus
RAB_Drinks_Menus_2
RAB_Drinks_Menus
RAB_Notebooks
RAB_Amenities_2
RAB_Exterior-1

More Projects –


Current
Designer at Touch


© 2018
Charlie Jennings


Contact 
info@charliejennings.com


Follow
Instagram